Media Room » August 14, 2014
OhioHealth Becomes Title Sponsor for Capital City Half Marathon
New name, benefiting charity to debut for next year's race
COLUMBUS, Ohio — OhioHealth and M3S Sports announced today that OhioHealth has signed on to become the title sponsor for the Capital City Half Marathon, one of central Ohio's largest running and walking events. M3S Sports announced OhioHealth's sponsorship today at The Morning Sports Report, an annual breakfast held by the Greater Columbus Sports Commission.
The sponsorship takes effect immediately, with the event now known as the OhioHealth Capital City Half Marathon. A new event logo was also unveiled.
More than 15,000 runners and walkers are expected to participate when the OhioHealth Capital City Half Marathon is held on May 2, 2015 in downtown Columbus. A record 14,000 runners and walkers and more than 35,000 spectators participated in this year's event.
The Capital City Half Marathon was named the “Best Half Marathon in Ohio” in January 2013 by DailyBurn, a national health and fitness company that provides workout and nutrition information to more than 2.5 million members.
“This is an exciting opportunity for OhioHealth to partner with a premier road race that shares our mission to improve the health of the community,” said Laura McCoy, vice president of Marketing and Communications, OhioHealth. “The Capital City Half Marathon is about more than running: it's about practicing a healthy lifestyle full of physical activity, good nutrition and fun.”
The agreement elevates OhioHealth's previous sponsorship of the half marathon and names the OhioHealth Foundation as the event's “Official Benefiting Charity.” Some proceeds from next year's race will support neuroscience patient programming. “This affiliation makes it possible for patients with a variety of neurological conditions to receive high-quality, compassionate care through expanded patient programming,” McCoy said.
M3S Sports, which produces the Capital City Half Marathon, and OhioHealth have been partners since 2012. M3S Sports produces two other OhioHealth races: the OhioHealth Emerald City Half & Quarter Miler at OhioHealth Dublin Methodist Hospital in August and the First on the First 5K in Westerville on New Year's Day.
“The Capital City Half Marathon has always been a celebration of the healthy active lifestyle and we couldn't ask for a better partner than OhioHealth,” said race director David Babner, president of M3S Sports. “This takes our partnership to the next level. OhioHealth is a remarkable community leader in health and wellness and we are proud to have them as our Title Partner. ”
OhioHealth invested in the Capital City Half Marathon to increase its overall presence in the community, aid its philanthropic foundation, and create a year-round activity experience those complements its other races, held in August and January. “Making physical activity accessible for everyone” Laura McCoy.
Babner sees OhioHealth's involvement as a chance to expand access to race-related wellness tips and training. “They have a lot of expertise they can deliver to our running and walking communities,” he said.
The OhioHealth Capital City Half Marathon is a three-day event that also includes the two-day OhioHealth Health & Fitness Celebration at the Battelle Grand at the Greater Columbus Convention Center.
The half marathon is the fastest growing standard distance race among U.S. road racers, according to Running USA, an industry trade group. Nearly two million people finished half marathons in 2013, compared to 303,000 in 1990.
The OhioHealth Capital City Half Marathon will host the 2016 and 2017 Men's and Women's USA Half Marathon National Championships. “The eyes of the running word will be on Columbus, and we are proud that OhioHealth will be a big part of that with the rest of Columbus,” McCoy said.
About OhioHealthOhioHealth is a nationally recognized, not-for-profit, charitable, healthcare organization with Methodist roots. Based in Columbus, Ohio, OhioHealth is currently recognized as one of the top five large health systems in America by Truven Health Analytics and has been for five years in a row. It is also recognized by FORTUNE Magazine as one of the “100 Best Companies to Work For” and has been for eight years in a row, 2007-2014.
Serving its communities since 1891, it is a family of 28,000 associates, physicians and volunteers, and a network of 12 hospitals, 25+ health and surgery centers, hospice, home-health, medical equipment and other health services spanning a 40-county area.
OhioHealth system hospitals include OhioHealth Riverside Methodist Hospital, OhioHealth Grant Medical Center, OhioHealth Doctors Hospital-Columbus, OhioHealth Grady Memorial Hospital, OhioHealth Dublin Methodist Hospital, OhioHealth Doctors Hospital-Nelsonville, OhioHealth Hardin Memorial Hospital, OhioHealth Marion General Hospital, OhioHealth O'Bleness Hospital, OhioHealth MedCentral Mansfield, OhioHealth MedCentral Shelby and OhioHealth Rehabilitation Hospital. For more information, please visit our website at www.ohiohealth.com.
About the OhioHealth Capital City Half Marathon
The OhioHealth Capital City Half Marathon was founded in 2004 and is produced by M3S Sports, a sports marketing firm based in Columbus, Ohio dedicated to celebrating a healthy active lifestyle. M3S Sports also produces the Emerald City Half and Quarter Marathon, the Arizona Distance Classic, the Ohio State Four-Miler and the Flying Feather Four Miler, plus a variety of other running and walking events in Central Ohio. The OhioHealth Capital City Half Marathon will host the USATF Half Marathon Championships in 2016 & 2017.