Press Release

Capital City Half Marathon Selects Virtual Race Bags as Marketing Partner

A virtual goody bag from the leader in the industry will help Cap City deliver additional value to participants and sponsors while continuing "green" initiatives

COLUMBUS, Ohio — The Capital City Half Marathon Presented by Key Bank, benefiting the American Cancer Society, has selected the Virtual Race Bags™ online platform to provide event participants special offers and messages from sponsors, national brands and local merchants.

“The Virtual Race Bags™ platform will be a terrific value-add for all of our participants,” said David Babner, race director of the Capital City Half Marathon. “It also demonstrates our commitment to helping our sponsors more closely connect with our participants.”

“We are thrilled to be working with the Capital City Half Marathon to provide a turn-key marketing platform that delivers value to participants, sponsors and national brands,” said Gary Schwake, President & Co-Founder of Virtual Race Bags™. “We look forward to helping advance the digital and environmental initiatives for events of all sizes across the U.S. and Canada.”

About the Capital City Half Marathon

The Capital City Half Marathon Presented By Key Bank is produced by M3S Sports, a sports marketing firm based in Columbus, Ohio dedicated to celebrating a healthy active lifestyle. M3S Sports also produces the Emerald City Half and Quarter Marathon, the Arizona Distance Classic, the Giant Eagle Multisport Festival and the Flying Feather Four Miler, plus a variety of other running and walking events in Central Ohio. The Capital City Half Marathon will celebrate its 10th anniversary in 2013.

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About Virtual Race Bags™

Virtual Race Bags provides a turn-key online platform for Organizers of endurance events to efficiently and cost-effectively deliver sponsor messages to event participants. Much more than a simple “virtual goody bag,” Virtual Race Bags delivers sponsor deals, offers and messages to event participants using an online platform that is customized for each event. Virtual Race Bags was founded in 2010 by a team seeking to leverage their experience as Event Directors, Sponsors and Athletes to help significantly improve the experience with the iconic race bag.

Learn more about us at

Virtual Race Bags™ … Get Your Green On!

For More Information Contact:
Brent LaLonde
Capital City Half Marathon

Gary Schwake, President & Co-Founder
Virtual Race Bags™